The best way to improve your odds of getting listed and ranking highly on any search engine and directory is to use the right keywords.
With directories, those words include choosing the proper category where your site should be listed, and making sure that your pages are interesting enough to catch the editor’s eye. Creativity can be the key to getting a good directory listing.
You need to be creative in a different way to attract a search engine’s attention. Search engine spiders sort and rank sites using “keywords”–terms that they think describe the content on your site. These keywords can be located in one or more places on your page: the title, the first few paragraphs of text, and inside Meta tags on your pages. Not all search engines look for keywords in all these places, however. And some engines weight words in different places higher than in other places.
The content of your web page is the key to getting your web site to be listed on the search engines. If your web site is only designed for “Good Looks” such as containing only the images, flash, JavaScript etc, and there are no “valuable” contents on the page, your web site will be simply ignored by the search engines because the search engines will index web sites which contain “valuable information” not just “good looking” image.
Content is King do not weigh your site down with rubbish.
Choose the right Title! Remember effective title is very important.
First of all, make sure each page of your site has a descriptive title. Because Search Engines usually give the most weight to the page title, you should place a descriptive phrase between the <title> tags. For best results, however, keep it in 200 characters and to the point. Also, your HTML title should be both descriptive and attractive since Search Engines return the title as the search results.
For example, the following title describes well the site, and therefore is a good choice:
<TITLE>Guaranteed Website Promotion Search Engine Optimization by Info Link IT SEO Team</TITLE>
<META>Tags</META>
You can control how Search Engines catalogue your site with <META> tags. Not all Search Engines make use of these tags, but using them will definitely improve your position in those that do. All <META> tags should be placed within the <HEAD>…</HEAD> portion of the document.
Description Meta Tags
The <META> description tag lets you specify a short summary about your web site. This tag should clearly describe what one could find at your Web site. Here’s an example:
<META NAME=”description” CONTENT=”Info Link IT guarantee high search engine placement on all major search engines gain more traffic now with website optimization techniques.”>
Some Search Engines limit the description to 200 characters. To be on the safe side, make sure your description does not exceed 200 bytes (characters). If you do not use <META> tags to describe your site, the Web page description will be derived from the first 200 characters in the HTML <BODY>…</BODY> portion. Also note that there should be only one <META> descriptive tag per page.
Keywords Meta Tag
The <META> keywords tag lets you specify a set of keywords that a search robot will give precedence to when cataloguing the page or how people can find your web site. Here’s an example:
<META NAME=”keywords” CONTENT=”web promotion, site submission, web advertising, increase traffic, website promotion, web site promotion, internet marketing, website marketing, gain traffic, search engine optimization”>
The keywords can include up to 1000 characters of text. Be sure that the keywords you choose are relevant to the contents of your page. Note that the keywords are used in the indexing process but will not be displayed on your Web page or on a search response page. Try to incorporate singular and plural cases of words, as well as active and passive verbs. Also make sure your keyword list includes both general and specific words related to your site. You rarely want to target a single keyword, because, with the billions of words indexed on the Web now, one word simply won’t cut it. Always use phrases, not plain words, in your list.
See Also: Difference between web site Profile details and Meta Tag of web site
Frames
Sites using frames should definitely make use of <META> tags. The main HTML file contains the <FRAMESET> tags, but fails to provide robots with any real useful information about the Web site. Therefore, you should utilize the <META> description tag to provide a description summarizing the site’s contents. If JavaScript (or any other scripting language) makes up the first several hundred characters on your page, you should use the <META> description tag so your site comes up with a meaningful description in search results.
Web Site Content
Search Engines rely mostly on word density (frequency relative to the total size of the page) or distribution (how well the word is spread throughout the page). Search Engines even give precedence to text near the top of a Web page; so make sure you place the most important keywords to the top. Furthermore, Search Engines that do not support <META> tags use the first 200 (or 250) characters for the site’s description, so the first paragraph should describe/sell your service.
Use <Hn>…</Hn> for headers, rather than the <FONT>…</FONT> tag definition. Some Search Engines consider header text particularly important.
Image Description
If your site mainly consists of images, you should use the ALT attribute to describe each image. Most Search Engines index the ALT attribute in the <IMG> tag. The following HTML definition shows how to use this attribute:
<IMG SRC=”image.gif” HEIGHT=”486″ WIDTH=”60″ ALT=”Web Site Promotion”>
Spam
The overuse and repetition of keywords may result in a lower relevancy score and possible omission from some Search Engines. Most Search Engines count only the first few occurrences of a keyword or phrase, and some even penalize you for repeating words to improve your site’s ranking. Infoseek and Lycos are two Search Engines that penalize sites that are suspected of repeating keywords, and AltaVista will disallow URL submissions from those who spam the index. Some Search Engines penalize your site if a keyword is repeated more than three times.
Don’t try to fool a search engine by using the phrase “web promote” three times, and the phrase “web promotion” another three times. Search Engines are smarter than that, but they are still not smart enough to associate “promote” with “promotion.”
General Rules
1. Most of the search engines have chosen not to spider framed sites. If you’re website contains frames, be sure to add a “NOFRAME” tag to your source code.
2. Always make sure your web site is completely finished, spell checked, online and working properly before attempting to get indexed.
3. One of the most common problems people encounter in getting their web site indexed is due to a spider not being able to reach the URL for indexing. For example, embed your URL in an image map or JavaScript.
4. Make sure your web site is up and responding – no broken links, forms etc.
5. Alta Vista and some other Search Engines will index all words in your document (except for comments), and will use the first few words (e.g. first 250 characters) as a short abstract to serve back. It is possible for you to control how your page is indexed by using the META tag to specify additional keywords for indexing, and a short abstract.
6. First paragraph of the text is the most important for Search Engines. Brainstorm with friends and colleagues, etc. and put the most important keywords into a carefully crafted paragraph at the start of your HTML document.
7. Make sure that the HTML code is using the proper tags in the proper places (called validating your HTML). Most Search Engines do not tolerate invalid HTML code, that is, if your code contains invalid HTML tags most Search Engines will not index your web page or worse yet, not index you correctly.
8. Most Search Engines can take up to 3 to 4 weeks before getting around to index your web site. Be patient. Keep track when you request to have your web site indexed and check often. Requesting to be indexed over and over again will not help speed up the process.
9. Since about 70-80% of information searchers find in the Internet are provided by the major Search Engines, the best way to attract visitors to a web site is the high ranking in the main Search Engines. Before submitting your site to the Search Engines and directories, spend some time reading about how to write your title, Meta tags and the first few paragraphs of each page to obtain better ranking. After submitting your web site, you should periodically review your ranking in the search engine listings by the key phrases.
10. To improve or maintain the position of your web site in the main Search Engines, you may need to rewrite pages, add new content and additional web pages, change your description and keywords, etc. If you need to learn HTML to do this, do it! Because the reward is worth the effort.
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Website Promotion Packages
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* Submitting website to search engines; Yahoo, MSN, Google.
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* Submitting website to search engines; Yahoo, MSN, Google.
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* 5 Keywords targeted
* 3 hours sourcing inbound links initially
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* One Website Ranking and Linking Report before Website Optimisation and monthly thereafter to see impact your website optimisation has had on search engines.
* Increased website position guaranteed
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Gold Website Promotion Package $3300 Start up + $550 per month 12 month contract
* Submitting website to search engines; Yahoo, MSN, Google, and AltaVista
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* 10 Keywords targeted
* 5 hours sourcing inbound links initially
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* Submitting website to search engines; Yahoo, MSN, Google, and AltaVista.
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* Keyword Research performed
* Optimisation of up to 10 Pages (file names, alt tags, meta tags and optimised content for search engine purposes)
* 15 Keywords targeted
* 8 hours sourcing inbound links initially
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Creation and optimisation of additional pages for search engine optimisation purposes including text content.
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Benefits of Building Link Popularity
