Doorway pages are web pages that are created to rank high in search engine results for particular phrases with the purpose of sending you to a different page. They are also known as landing pages, bridge pages, portal pages, zebra pages, jump pages, gateway pages, entry pages and by other names.
If you click through to a typical doorway page from a search engine result page, in most cases you will be redirected with a fast META or Java refresh command to another page. Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.
Because many search engines give you a penalty for using the META refresh command, some doorway pages just trick you into clicking on a link to get you to the desired destination page.
But I put the question to you all, I get asked about doorway pages all the time, I get told by people all the time that they are bad and the Search Engines hate them, why I ask? I believe that the general rule for Search Engines to ban these pages is way out of line, lets look at the facts.
The internets growth and success is primarily due to affiliate’s, and a lot of affiliates are given some type of id off of a web address, chances that a ? will be used in the address, this will never position well. I have been arguing this point for more than six years with search engines, but it falls on deaf ears, well shame on the search engines that lack the technology to examine the difference between good reliable information pages against spam.
So what is the answer? content pages that deliver a clear message about the product and or service and if you have a lot of products then a separate page should be built for all, after all you are doing the surfer and the search engine a favour.
Let’s look at Google without doubt the current king of all the search engines. Are they doing any thing different with the adword campaigns? I come across so many website’s when performing a search on many search engines including Google and guess what? the sites that rank well are full of this Adwords crap, how hypocritical can Google be? They have canned and banned many sites but they are no better than the sites the ban. Click Here to start a discussion blogg about my comments. The new era of Doorway pages has come with the RSS Feeds technology.
A new software named TrafficBoosterPro is fetching RSS Feeds from the Internet that are optimized on your keywords and produces thousands of doorway pages that are using keyword stuffing and Cloaking techniques to show the engines new fresh content at every visit because RSS Feeds are updated almost every 15 minutes. Fetching the RSS Feeds of 3 or more sites at the same time randomly to confuse the engines not to find the same content to other sites and ban the doorway pages domain. When a visitor arrives at any of these pages it redirected by JavaScript method that search engines can’t trace and sent the visitor to the desired site.
