InfoLink IT unlock the key to more business for their online clients by tunning and updating client websites with our new 1 2 3 P S T system. What is 1 2 3 P S T you might be asking yourself by now. Well read on an learn more.
How do we get a website to SELL we tune it to A TARGET AUDIENCE.
How do we do this we address the PROBLEMS your Target Audience may have and how your product offers a SOLUTION.
It is SIMPLE.
- Problem
- Solution
- Target Audience
Bynow you might be thinking what the hell arewe going on about? Well I will tell you, we are on a fast track solution to making your online presence greater through creative Target Audience Marketing.
After reviewing more than 1000 websites we established mostwebsites focus on the SOLUTIONS offerered not on the PROBLEMS your SOLUTIONS solve.
Let’s look at this way.
Everytime Somebody asks you what do you do, What do you say? The normal reaction is to turn straight away to the SOLUTIONS you offer. You will always give answers based on SOLUTIONS. Why do you do that? Should you take the SOLUTION and throw it out? I will tell you why you do this it is because you have always been taught to sell the BENEFITS always SELL the BENEFITS. Most people hear a strange deep voice in their head and it keeps saying always SELL the BENEFITS.
This is because we have always been told to sell this way, always SELL through SOLUTION.
BUT what is that your potential customers brains really focusing on? “THE PROBLEM” How do we know this? Because we all watch TV, everyone has a TV we all listen to the RADIO we all have radios. Now every time you turn on the NEWS or listen to the NEWS what are the first things that you see or hear?
TRADGEDY Followed by Problems, Followed by more Problems,
When do we get the happy puppy dog story? In the last five minutes.
Why do they do this? Have you ever bought 52 editions of TIME MAGAZINE? Review 40 out of the 52 of these magazines will be SHOCKED!
Because they are selling the PROBLEM and we always buy the Problem because we act when PROBLEMS step in.
Why do they do that, it is because newspapers and magazines have to sell to you time and time again, TV and radio fight for ratings. They have to sell to you once, twice or several times each day, so they have worked out that the PROBLEM gets your attention better than the SOLUTION.
HERE IS THE ANSWER.
Problems increases heart rates, Solutions decrease heart rate.
We need to attack your TARGET AUUDIENCE by basing your sites positioning artound Problem solving. This way it will be fould when potential customers search for Solutions.
WHY TARGET AUDIENCE?
Essentially what I am stating here is we have concept of being able to get your audience’s attention and keeping the attention. Do I have you ATTENTION right now? Are you getting excited is your heart rate increasing. You know what I am saying is right. Good let me move on. Increase the heart rate address the problem now we decrease the heart rate by offering a solution.
It’s that simple PROBLEM first SOLUTION next.
What is your Target Audience?
What do you sell online?
How do youget more Traffic? Qualified Traffic?
Contact InfoLink IT now.
